A Record 10,000 Tweets Per Second Were Sent During The Super Bowl
10,000 Tweets per second were sent during the last three minutes of the game, and Twitter says that's never happened.
Madonna's half-time performance also saw a jump in Twitter activity with users tapping out an average of 8,000 tweets per second for five minutes.
The 10,000 tweets per second topped the previous record of nearly 9,000 tweets per second set in August with Beyonce's pregnancy announcement at the MTV Video Music Awards.
The previous record for a sporting event was the 7,196 tweets per second at the final whistle of Japan's upset win over the United States in the women's World Cup final in July.
Twitter's more than 100 million users sent more than 60 billion tweets last year.