Puma is doing it big in 2017 as the brand announces its newest entertainment partnership with G.O.O.D. artist Big Sean. Leaving behind his longtime relationship with adidas, Sean Don joins the likes of Rihanna, Casey Veggies, The Weeknd and others, as the latest celebrity to endorse the Puma brand.

With Sean's partnership officially beginning on Sunday, Jan. 1, the Detroit rapper kicked off his latest partnership with the release of his music video “Moves,” in which Sean is seen wearing a pair of customized Puma black suede classic debossed sneakers and the winetasting velour T7 pants.

Releasing three collaborative sneakers during his time with adidas, Sean leaves behind his relationship with The Three Stripes after several years of business with the brand.

While details of his newest partnership remain vague at the time, Puma did confirm its recent partnership with Big Sean. Look for Puma to unveil further details within the weeks to come about its latest partnership with the Finally Famous rapper.

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