In the superhero movie business, ratings have until now seemed like a pretty simple business. The way to get the biggest audience while also keeping in as much fantasy violence and perilous situations to stay true to the comics was to shoot for the middle ground, a nice, nonthreatening PG-13. No full-on nudity, no blood splatter, and relegate your one allocated f-word to Wolverine. But the times, they are a-changin’, and superhero movies are changing right along with them, starting with shooting for the more mature, edgier R-rating. As it turns out, this is exactly the direction audiences want them to go.