Diggy talks about his beef with J.Cole and how this whole thing started. J.Cole apparently said some things about Diggy's sister and this obviously pissed him off.

I just find it funny that this is happening now. Diggy mentions that this happened over a year ago and just now his diss to J.Cole is just now getting leaked?

Personally I think this is just a marketing plan to keep people from realizing his album flopped. Honestly I didn't even know it dropped, and I work at a radio station!