I have a bit of advice for any small business owner who is thinking about advertising on TV.

Do not star in your own commercial.

I'll give you the reasons if you need them, but the ad for Divine Rags should be enough for you.  I realize that this guy was trying to make a play off of the Lap-Giraffe commercial, but it just came off as some kind of creepy potential date rapist.The main reason not to star in your own commercial is simple; people will make fun of it.  Even if your intentions are good, it will just turn into an Internet joke (see Red House Furniture).  Another perfect example of what I'm talking about, IT DOESN'T MATTER!

If you still decide to star in your own commercials, please for the love of god, don't use cheesy special effects.