Contact Us

Eminem’s New Grammy AD Campaign

(Photo by Kevin Winter/Getty Images)

Eminem is in headlining the Recording Academy’s Music Is Life Is Music social-networking and promotional campaign. The spot features the camera “literally walking through Eminem’s life.”

The 30-second spot opens with an illustrated interpretation of Em’s 8 Mile trailer park, while an announcer says, “Music is a last chance, a last hope, a last shot. Music is turning demons into demos into multiplatinum monsters.” There’s a tribute to Eminem’s late friends Ronnie and Proof, who appear in a digitally produced cemetery, then the voice-over says, “Music is battling through the haze”. There are shots of newspaper clippings about Slim Shady’s drug addiction and divorce onscreen. As the spot ends, the music rises into the chorus of Eminem’s”Not Afraid.” Check it out here..

Eminem is in the first of three upcoming Grammy commercials.

The Grammys air February 13th at 8 pm on CBS.

Best of Club 937

Recommended For You

Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://club937.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for Club 93.7 Insider quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Club 93.7 Insider contests, events, coupons, presales, and much more delivered to you for FREE.