A company has invented what it calls the 'Freedom Flask' - an underwear pouch that turns your crotch into a beer dispenser. Strapped over your underwear, the heavy duty vinyl bag is large enough to carry a fifth of alcohol.

The flask for 'the rowdy gentleman' was dreamed up by a University of Georgia graduate tired of trying to sneak beer into sporting events. For just $24.95 you can 'Take it anywhere!', including 'concerts and festivals, bars and clubs, events with a cash bar, the golf course, movie theatre, the ski sopes' - and of course - 'a boring day at the office'.