A marketing stunt where homeless people were turned into walking internet hotspots has caused some drama in Texas.

The Homeless Hotspots initiative was trialed in Austin, Texas at the South by Southwest music conference. The homeless people stood beside conference goers with a MiFi device, which connects to the internet via 4G. People could connect and go online for a suggested price of $2 per 15 minutes.


The homeless people keep the money they bring in. Although profits go to the homeless, the idea was described as shameful and dehumanizing by other agencies.

The company that created the 'initiative' says the publicity their getting over their idea is "Very good for the homeless people we're trying to help."