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Is Drake’s ‘Practice’ Video Low Budget Or Genius Concept?

Drake Practice
YouTube

At first glance, it would appear the Drake spent tens of dollars on his ‘Practice’ video.

The song is a remake of Juvenile‘s hit ‘Back That Thang Up’ so it makes sense that he would keep things simple.

Some people are arguing that this is not a low budget video, but more of a genius marketing ploy.

The video starts like a fan video would, with a girl dancing in the mirror for the camera.

This goes on for pretty much the entire video, until the last few moments when Drake walks in and lays the girl down on the bed.

So why is this a genius marketing play?  Some say that this will spawn thousands of Drake fans recreating the video, spreading the song over the Internet.

So what’s your take on it?

 

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