Jay-Z continues to prove that he is "A business, man!" as he launched his new Cognac called D'usse.

This isnt the first time that Jay has dipped his hand into the alcohol ring, considering he was a major reason 'Ace Of Spades' took off after he called for a ban of 'Cristal'.

According to 'The Life Files', Jay was at a private launch event in New York on Thursday night.

D'usse (pronounced "dew-say"), is a Bacardi-produced cognac, and is expected to compete with Hennessy. Details about Jay's actual business involvement in brand's launch weren't specifically stated at the launch.

D'usse is slated to drop next month. The VSOP cognac will retail at around $44.99 per 750-ml bottle.