Jay-z Duracell partnership is underway with new Powermat ‘Day In The Life’ ad.  Jay-z makes a short cameo in the well shot ad.  The Powermat technology keeps your smartphone fully charged after several attempts to power down to low battery.

Jay-z smash single from Blueprint 3 album ‘Run This Town’ soundtrack the 60 second ad.  How many of us will probably grab the Duracell Powermat now?  Checks phone…me. via HHNM