The 'Magna Carta Holy Grail' has been a success and Jay-Z produce 'new rules' in the behind the scenes look at 'Picasso Baby' video shoot. 

The Roc Nation CEO took his talents to a white art gallery full of artist and friends to capture the flavor of track two on his latest album.  Everyone there pulled out there phones to record the extremely different side of Jigga man.  This session latest about six hours but seemed to be full of excited and fun.

I think the Brooklyn emcee knows how to produce great moments for his fans.  We're able to watch in on it with the video to see a close up side of Mr. Carter.  As we wait on the official video, check out some behind the scenes look below.