Ludacris is joining the headphone business with his own new line. Soul headphones by Ludacris is going to be competing with the likes of Dr. Dre, Diddy, Gaga and 50 Cent.

In the Spring, Luda's line will debut three headphone models: the SL300 (noise-canceling, fully isolated over-ear headphones), the SL150 (on-ear) and SL100 (compact on-ear).