Nike’s long-awaited self-lacing Marty McFly kicks made their worldwide debut at Universal Studios and they are sick! Nike CEO Mark Parker announced the launch will coincide with the auctioning of 1,500 pairs of Nike Air Mags to benefit the Michael J. Fox Foundation.

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(Google‘s Co-Founder Sergey Brin and his wife Anne Wojcicki have promised to match the bids up to $50 million dollars.) The auction will kicked off last night at nikemag.ebay.com, and runs through September 18th.