Nike paid a director named Max Joseph a large amount of money to produce a new commercial for their "Make It Count" campaign.  Instead he used the money to travel the world, and in the process, showed Nike (and all of us) what "Make It Count" really means.

While I am suspicious of the story, the concept is beyond cool.  Think about it . . . taking a huge corporations money, doing exactly what you want to do with it, and ending up with something better than you or the corporation could have ever expected!

The message of the commercial is clear, and even though I have no idea what specific product is being sold, Nike has definitely hit the mark.

Nike - Make It Count