This is part of the reason why winning a Grammy is such a big deal. In addition to acting as validation, a Grammy win or performance can lead to a sales boost in the weeks following the ceremony. Macklemore and Ryan Lewis are the latest artists to reap the rewards.
Macklemore walked away with four Grammy's last night and when it was all over he texted Kendrick Lamar an apology for "robbing" him of the Grammy for Best Rap Album. While it may seem like a nice gesture, I don't think any apology was necessary.
Kendrick Lamar is up for seven Grammy nominations at the 56th Annual Grammy Awards this year and his main competition in the rap category is Macklemore and Ryan Lewis. But it's still all love between the two. The Compton MC showed up to the awards ceremony red carpet in a blue suit and revealed he's still rooting for the Seattle duo.
Macklemore and Ed Sheeran will soon be able to tell you how to get to 'Sesame Street!' The freckly pair are both scheduled to appear on the 45th season of the children's series, and now you can get a behind-the-scenes sneak peek at their appearances.
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