Rihanna is too sexy for her skincare contract. The singer has been a CoverGirl. She also hawks Vita Coco vitamin water. She is/was the face of legendary skincare brand Nivea, posing naked for the brand’s 100-year anniversary while it sponsored her tour.
Since RiRi loves to show her skin, it made sense for her to partner with a skincare brand, right? Eh, not so fast, according to Stefan Heidenreich, the new CEO of Beiersdorf, the brand’s parent company. He called her a “no go,” criticizing her overly sexy image.