Will Ferrell teamed up with Old Milwaukee for a hilarious Super Bowl commercial, but odds are good that you never saw it.  Was it too controversial?  Did someone make a technical error?  No, the reason you didn't see it is because Old Milwaukee is way smarter than most advertisers.

Think about it, you could pay millions of dollars for a Super Bowl commercial to air during the game world wide.  That's a great way to gain exposure, but its also a great way to lose millions of dollars.

Old Milwaukee tapped Ferrell again for their spot, but only aired it in a few small markets.  They banked a ton of money knowing that people would share the spot like crazy on the internet!

Well played Old Milwaukee . . . well played.