TNT found a perfect way to promote the launch of their new channel in Belgium, by simply adding a 'Drama Button'.

You always hear in movies, "Whatever you do . . . don't press the red button."  This video shows why that is a bunch of malarkey.
The description of the video is perfect, "Somewhere in a little town in Belgium, on a square where nothing really happens, we placed a button and waited for someone to press it."

What happened when someone finally pressed the button pretty much guaranteed that I will always, ALWAYS! Press the red button.