Wiz Khalifa Stars in New Rag & Bone Campaign

Rag & Bone has tapped Wiz Khalifa for its Men's project campaign,

The fashionable rapper was the perfect choice for the union, according to Rag & Bone’s co-CEO Marcus Wainwright.

“We were trying to find people who had forged their own path, and had a very strong sense of their own personal style and that’s certainly true of him,” Wainwright told Billboard. “It was also a natural extension of the relationship we had with him, after doing some clothes for his tour and dressing him for the Met Ball. He was all over the press for that; he was wearing a white tuxedo we made, and he owned it. It really highlighted how good something classic and well-made can make anyone look.”

Keeping in line with his fashion inclinations, Wiz recently announced the release of his BASH clothing line, which was inspired by his three-year-old son, Sebastian.

“All the designs are based around Sebastian, all of his hobbies and the things that he’s into,” said Wiz in an interview with People magazine about the line. “I just really wanted it to feel personal to him, so when he sees it, he gets excited.”

As for his collaboration with Rag & Bone, the rapper also stars in a 30 second clip for the campaign. Watch it above. Rag & Bone’s newest fall/winter 2016 collection is now available for purchase at the denim brand’s webstore.