7 Times Hip-Hop Teamed Up With PETA
As hip-hop becomes more recognizable to mainstream media, rappers are often tapped to participate in ad campaigns to sell products to their fans or, better yet, raise awareness on issues they care about. While brands like Nike, Sprite and Samsung are big spenders when it comes to rap endorsements, one organization has been selective in which rappers they associate with.
America's animal rights organization PETA, short for People for the Ethical Treatment of Animals, is no stranger to the hip-hop world. Though the org has scolded and shunned rappers in the past for rocking their opulent furs at the expense of cute, furry animals (it's hip-hop: excess is part of the image), it seems PETA is tapping hip-hop acts more than ever to help spread the word about causes like veganism, poaching and animal cruelty.
Since the new millennium, PETA has enlisted stars like Wu-Tang Clan's RZA and Masta Killa (both are vegans). PETA strengthened their bond with the genre in 2011, when the dubbed Def Jam co-founder and famed rap mogul Russell Simmons their Person of the Year. Most recently, Virginia rapper D.R.A.M. starred in a clip for the organization. The premise behind D.R.A.M.'s ad was actually a play on words, poking fun at his chart-topping song "Broccoli" in order to urge people to eat their greens. Pretty creative.
Check out which rappers have worked with PETA over the years in ad campaigns of their own in the list below.