![Kendrick Lamar Narrates New Nike Kobe Bryant Ad: Watch](https://townsquare.media/site/812/files/2020/01/kobe-bryant-kendrick-lamar1.jpg?w=980&q=75)
Kendrick Lamar Narrates New Nike Kobe Bryant Ad: Watch
Nike has commissioned Kendrick Lamar to pay homage to Kobe Bryant on the late NBA legend's birthday.
On Sunday (Aug. 23), what would have been the lifelong Los Angeles Lakers player's 42nd birthday, the shoe giant released a gripping 90-second ad in honor of Kobe. The inspiring clip features video of the legendary hooper interwoven with various other athletes while classical music scores the entire visual. K-Dot provides the voice talent. "Kobe taught us to be better," Kendrick preaches. "A better dreamer. Better waker. Better stretcher. Better walker. Better talker. Better walking the walk and talking the talk. Better blocker. Better sprinter. Better loser. Better winner. Just be better."
"Better form," he continues. "Focus. Better friend. Better fighter. Better rider. Better eater. Better leader. Better generation. Better nation. Just be better. Can you do that?"
The commercial is to help launch "Mamba Week," Nike's seven-day tribute to Kobe Bryant's. legacy.
"Kobe taught us to be better," the video clip is captioned. "A better scorer, better mentor, better father, better champion. Today, on his birthday, we continue his endless pursuit of better."
Kobe Bryant died in January as the result of a helicopter crash in Calabasas, Calif. His 13-year-old daughter Gianna, six other passengers and the pilot were also killed. The global icon was revered in hip-hop circles.
This isn't the first time Kendrick has showed California love to Kobe. Following the NBA great's final season, the DAMN. rapper narrated a tribute to the end of his career called Fade to Black.
Here Are the Rappers These NBA Players Are Listening to in Orlando Bubble
More From Club 93.7
![Kodak Black Poses With Kobe Bryant-Themed Helicopter for 24th Birthday, Faces Backlash](http://townsquare.media/site/812/files/2021/06/attachment-kodak-black.jpg?w=980&q=75)
![Meek Mill Drops Kobe Bryant Lyric on Leaked Song and People Are Not OK With It](http://townsquare.media/site/812/files/2021/02/meek-mill-kobe-bryant-lyric-backlash.jpg?w=980&q=75)
![Vanessa Bryant Shares Touching Letter From Gianna’s Friend on Anniversary of Gianna and Kobe’s Death](http://townsquare.media/site/252/files/2021/01/kobegianna.jpg?w=980&q=75)
![Google Reveals 2020’s Most Searched Celebrities, Musicians and More](http://townsquare.media/site/252/files/2020/12/shakira-google-e1607543102939.jpg?w=980&q=75)
![Vanessa Bryant’s New Tattoos Honor Kobe and Gianna Bryant](http://townsquare.media/site/252/files/2020/06/vanessa-kobe-bryant-tattoo.jpg?w=980&q=75)
![Vanessa Bryant Thanks WNBA for Gigi’s Honorary Draft Pick: ‘It Would Have Been a Dream Come True for Her’](http://townsquare.media/site/252/files/2020/04/GettyImages-460705538-1-e1587232553775.jpg?w=980&q=75)
![Here Are the Rappers You Might Not Know Had Signed Record Deals With Professional Athletes](http://townsquare.media/site/812/files/2020/03/Untitled-design-28.jpg?w=980&q=75)
![Kobe Bryant’s Last Human Act on Earth Is Gut-Wrenching](http://townsquare.media/site/252/files/2020/02/kobe-bryant1.jpg?w=980&q=75)
![Vanessa Bryant Files Wrongful Death Lawsuit Against Helicopter Company](http://townsquare.media/site/252/files/2020/02/vanessa-bryant-kobe.jpg?w=980&q=75)