Nike chose Colin Kaepernick to represent them during the 30th anniversary of the 'Just Do It' campaign, but there has been a lot of backlash.

Kaepernick put out the promotional images shortly after it was announced on Labor Day.

Since then it has been a firestorm of back and forth between people who love and hate the decision.

Despite not being on the field in almost two years, Kaepernick has had some small victories lately. He won a court battle that will allow his case to go forward against the NFL for blackballing him out of the league. His protests started a national conversation that is still going strong.

The partnership between Colin and Nike is not a new one though. He already had a contract, and this is actually just an extension of that contract. Nike will also help with donations to the Know Your Rights Camp headed up by Kaepernick.

With so many passionate opinions on Kaepernick, Nike had to expect some severe backlash, and they got it.

Including a ton of idiots that actually decided to burn their Nike gear.

Whether you agree with Nike or not, it's amazing to me how the message of what Kaepernick was trying to do in the first place is continually lost.

He used a public forum to peacefully protest an active injustice going on in our country. Police treatment of minorities has been put front and center since Kaepernick has been in the news, but people still want to turn it into a patriotism issue.

I think that if people were able to see through the anger and focus on this one thing, it might help.

Colin Kaepernick was able to find a way to effectively protest violence without any violent actions.

Nobody was hurt. Nobody was arrested. Nobody really even had their everyday life impacted at all due to his protests. Without any bloodshed, Kaepernick was able to give the entire country an avenue to talk about a major injustice happening in America.

I think that has to be worth something.

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