Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
Without a great adversary, what good is a superhero? Without someone to punch in the face, Batman would just be some rich schmuck driving around in a weird-looking tank. Without someone on the receiving end of his shield, Captain America would just hang out at the V.F.W. all day. So let’s celebrate the villains. Let’s bring on the bad guys and give them their moment in the sun. With Avengers: Age of Ultron introducing another memorable baddie in the form of James Spader’s titular metallic menace, let’s take some time to run down the 10 greatest superhero movie villains of all time.
No one has ever been shy about putting Tom Cruise’s apparent death wish front and center whenever it’s time to promote a new Mission: Impossible movie. Like with previous entries in the series, most of the chatter surrounding Mission: Impossible – Rogue Nation has revolved around the myriad of ways the franchise’s leading man put his life on the line for our entertainment. The new trailer puts many of his craziest stunts front and center, including that still-jaw-dropping shot of Cruise clinging to the the side of an airplane as it takes off. The movie’s message is clear: this man almost died for you. Reward him with strong box office receipts.
Talking dogs and cats have been a staple of animation since the medium’s earliest days, but The Secret Life of Pets trailer actually presents a fairly fresh take on this trope. The talking animals here are ordinary house pets, alone all day while their humans are at work, and we get to see how they pass the time.
Everyone knew that Jurassic World was going to open big, but no one saw this coming. The fourth film in the beloved dinosaur-centric franchise had the second biggest domestic opening of all time, the biggest June opening of all time, and, with $511 million worldwide, the biggest international opening of all time. It also broke a bunch of records that we’ll get to in a few minutes. This was supposed to be the summer of Avengers: Age of Ultron. Unless something goes horribly wrong, this is officially the summer of Jurassic World.
As expected, Avengers: Age of Ultron dominated the box office for the second weekend in a row, pulling in numbers that would be the envy of most summer blockbusters’ opening three days. And while the only new release of the week faltered, it was a surprisingly strong week overall, with many of the films in the top 10 faring well despite facing one of the biggest movies of the year.
Something has survived ... and it’s been packaged, licensed and sold to an audience of millions! No, we’re not talking about the Jurassic Park franchise or the new Jurassic World trailer, but rather the dinosaurs on display in the film, who are the star attractions in a fully functioning prehistoric theme park where nothing ever goes wrong! Until it does. And when things go wrong at dinosaur theme parks, things go really wrong.
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