It's time to face the facts that the new school year is only a few weeks away and if you haven't already done some shopping you had better get on the ball.

But what to buy?  That question is answered very differently by parents and kids.

A new survey found that 43% of parents think kids want new clothing this time of year.

But, kids ages 8 to 18 said their top priority was technology.

42% said they'd rather have a new smart phone, a laptop or even a tablet. Of those who were wishing for tech, it was the tweens (8-12) who yearned for the shiny, new gadgets more than the teens.

Only 10% of parents thought tech was on the "want list."