Car Buyers Are Starting To Skip The Test Drive
Buying a new car is usually the second biggest purchase of a persons life, so it’s shocking to find out that more than 10% of buyers are skipping the test drive.
The internet has changed the way that people shop for cars, and in some cases making people feel like they don’t even need to drive the car.
It’s not just the Internet influencing car buyers. Some buyers just aren’t very interested in cars and want to finish the buying experience quickly.
The Research study, which surveyed 80,219 buyers of 2012 model-year vehicles, found that 11.4% didn’t take a test drive. It’s the first year the study has asked the question. It also found that 9.5% of 2012 car buyers used the Internet to schedule a test drive, up from 7.4% in 2010.
Overall, it found that about eight out of 10 buyers used the Internet to research their purchase before going to dealership.