Dr. Pepper has jumped on the Macklemore bandwagon to help promote their 'One Of A Kind' campaign using his track 'Ten Thousand Hours.'

The Dr. Pepper ad description says:

From small stages in Seattle to selling out arenas, Macklemore & Ryan Lewis have come a long way. And they've done it on their own terms. Macklemore & Ryan Lewis truly are one of a kind. Dr Pepper. Always One of a Kind.

The song is one of my favorites from 'The Heist', and its message fits that Macklemore is all about.  One of the best lines in the song describes how hard everyone has to work to get to greatness.

"The greats arent great because at birth they could paint, the greats are great because the paint a lot!"