The iPhone 6 went on sale in Perth, Australia yesterday and as the first customer tried to show it off, he dropped it on the unforgiving sidewalk below.

I'm not sure you could have scripted it any better than that.

The best part is the crowd reaction as the kid scrambles to pick up his phone, and he sheepishly says, "All good."

Luckily the phone and owner are just fine.  Let us know the worst place you've ever dropped your phone in the comments below.