After rumors that the Rocawear brand was in some serious financial trouble, Jay-Z has stepped in to try and save the day.

A few months ago Rocawear was downsizing it's New York offices, and cutting product lines.

The tough economy has hit the brand especially hard, and without some help, it would have probably closed up shop.

That's when Jay-Z, founder of Rocawear, stepped in and decided to take action.  He decided to become more than just the money behind the brand, but to become the face of it as well.

In the first of a new series of ad campaigns, Jay takes us from Marcy to Barclays.

Jay-Z For Rocawear