Jimmy Kimmel finds out that Starbucks has a new blend of coffee and are charging people $7 a cup! So Jimmy decides to have a little experiment.

Would you pay $7 for a cup of coffee? I think this is the dumbest/smartest move Starbucks has done so far. Think about it. If people are willing to pay up to $5 for a bottle of water, then surely the same dumb people will pay $7 for a cup of coffee.