Lugnuts, Loons, and Whitecaps Ink Three-Year Deal With Marvel Entertainment
Excelsior! Several Michigan minor league baseball team have entered into a three-year deal with Marvel.
Starting in 2022, a new partnership will begin between the Lansing Lugnuts, Great Lakes Loons, West Michigan Whitecaps and Marvel Entertainment. The teams are just a few of the 96 teams that have entered into the three-year deal.
The deal was announced on Wednesday at the Chicago Museum of Science and Industry's "Marvel: Universe of Super Heroes" exhibit. For the next three years, fans will see a special Marvel Super Heroes game that will include themed uniforms and on-field promotions. A new comic book will also be distributed at the ballparks called "Marvel's Defenders of the Diamond." Other co-branded merchandise will also be available in 2022.
MiLB’s new partnership with Marvel Entertainment brings together two storied brands who create memories that are passed down from generation to generation...the possibilities with this partnership are endless and we look forward to some incredibly creative content, merchandise, and promotions...said Kurt Hunzeker, Major League Baseball’s Vice President of Minor League Business Operations.
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