The ice bucket challenge has just been dethroned by women using breast squeezing to raise money for charity.  Yes, bare breast squeezing is the new social movement.  

Japanese adult film stars have started the new movement for charity and it seems to be working.  In Japan, the adult stars allow anyone to come up and squeeze and rub their breast in exchange for money.  The funds are donated to charity for AIDS research.

The 'Stop! AIDS' event seem to be a success according to  The breast grabbing comes after a sexist assemblywoman made news headlines suggesting that Japanese women reverting back to old fashion stereotypes.  Rina Serina was all game for using her breast. She was quoted saying,

“I’m really looking forward to lots of people fondling my boobs.”

“But I would be very happy if you would please be delicate.”

I do not think this would be successful in America but it would draw attention to any cause.  I don't think subjecting women to raise money for charity is the way to go but this was creative.  Are we looking for the new ice bucket challenge instead of just donating money for cures?