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Jay-Z Signs Kevin Durant to Roc Nation Sports

Getty Images, Ronald Martinez

Jay-Z is back in the NBA again, this time as the manager for Oklahoma City Thunder star forward Kevin Durant. Kevin Durant joins Roc Nation Sports as the first NBA player signed by Hov. What shall we call this roster of elite athletes  the Dream Team or Supreme Team. 

KD joins Robinson Cano of the Yankees, Skylar Diggins of the WNBA’s Tulsa Shock, and Geno Smith of the New York Jets, a roster of proven talent that we will definitely see more of.  According to USA Today, Jay-Z made the deal official as he signed the contract and Kevin Durant posted this image on Instagram

Anything less than great is not in Jay-Z’s catalog of accomplishments and his latest Roc Nation Sports move is showing major influence. After parting ties with Creative Sports Agency, the agency that partnered with Roc Nation to sign sports talent, Jay-Z is now an official NBA sports agent. This means Hov has all control over his camp- signing, contract negotiations and endorsements.

What products and brands does Jay-Z have in mind to endorse Roc Nation Sports athletes?

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