Kanye West Talks ‘Cruel Summer’ Calls It A Sonic Snapshot Of Now [Video]
He said: "This isn't the beginning of the conversation; this isn't the end of the conversation. It's our offering as a collective of a sonic snapshot of what's happening right now 2012, this Cruel Summer."
"We started off by just getting everybody in the lab together. We reached out to other camps to just do something new and exciting in hip-hop, like something minus all the politics."
"We take it really serious, to make the best product we can, but also we're light with it too. We just want to have fun and commune and festivalize. I'm not sure if that's currently a word but it will be afterwards now."