Womens rights group 'Ultraviolet' hosted a protest for Reebok to fire Rick Ross. After weeks of media scrutiny and controversy Rick Ross apologized again for his lyrics that reference date r@pe via twitter. Earlier today on ABC's 'The View', 'Ultraviolet'  expressed their view on Rick Ross and his ties to Reebok.

The womans rights group 'Ultraviolet' was a special guest on 'The View' today where they promoted the protest of Reebok and Rick Ross, the strike happened earlier today at 2 PM.     Ultraviolet received nearly 72K signatures in pursuit of Reebok firing Rick Ross. Dozens of women in running gear with marathon style bibs featuring the number 71,763, boxes of 71,763 petitions, and signs reading

Hey Reebok-- Want my business? Stop Promoting Rape, Drop Rick Ross

rang through the streets of New York outside of Reebok. This is a tough cookie to swallow if you are in Rozay's shoes. The artist has tried to cover his tracks on numerous occasions and has fallen short every time. After being banned by Detroit Radio, Ross delivered what some believe to be a quasi-apology, which resulted in an upheaval of scrutiny. Earlier today, Ross tweeted a formal apology to his fans and made a statement of good faith to 'Ultraviolet' and Reebok.

"I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS,"    "Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet."

Listen to the track below, Rick Ross verse starts at the 2:00 mark

How would you react if you were Reebok?