You can call the people of 'PETA' a lot of things, but prudish should never be on that list.

They've been on a roll of pushing the envelope with their campaign using celebrities going naked instead of wearing fur.

Their newest ad might be the most controversial, but funny one yet, and they are already hearing the backlash.

It discusses the side effects felt by a woman who's boyfriend has switched to a vegan lifestyle.

Until today I had never heard of 'BWVAKTBOOM' and I'm not even going to try and explain it  . . . you're just going to have to watch for yourself.

There are some very adult themes in the video, and that's what has many womens groups riled up.

Do you think the ad pushes it to far or is it just a funny way to deliver a message?