When it comes to marketing a project based on emotions, Dodge is one of the best, and their new 'Wisdom' commercial will make you want to buy a Challenger.

Most people think that the most important thing is to put your product in front of peoples faces and make them look.

Most people are wrong.

If you can touch a persons emotions with a fundamental truth, then you have a connection deeper than any logo or product placement.

In America, the elderly are cast aside and treated like a burden to society.  The fact is that these "burdens" not only helped the younger generation grow up, they learned a lot along the way.

They made mistakes that we will be doomed to repeat if we don't take the time to listen to them.  You can be a smart as you want, but without wisdom, you'll never find the real answers you're looking for.